The Fresh Table – Cookbook Layout Design
Role
Graphic Designer
Type
Editorial Design
Tools
Adobe InDesign
Illustrator
Photoshop
The Fresh Table is a modern cookbook concept that focuses on healthy, vibrant meals made from fresh ingredients. The design balances clean typography, soft color palettes, and food photography to create an inviting and easy-to-navigate reading experience.
Design Thinking Approach:
Empathize – Researched cookbook layouts and user behavior to understand what makes recipes easy to follow.
Define – Defined the challenge: How can we design a cookbook that feels fresh, modern, and easy to digest visually?
Ideate – Sketched layout variations for recipe spreads, tested different image-text arrangements, and explored type combinations that enhance clarity.
Prototype – Created sample pages including cover, welcome page, and several recipe layouts using a clean grid and soft color backgrounds.
Test – Reviewed design for readability, whitespace balance, and visual flow.
Key features of the design:
High-contrast typography for easy reading
Consistent use of imagery and iconography for visual engagement
Clear visual hierarchy separating ingredients, steps, and notes