Nexora is a concept brand for a AI company developing intelligent, data-driven solutions for businesses. The goal of this project was to create a minimal, tech-forward visual identity that communicates innovation, intelligence, and trust.
Strategic Design Approach:
Client Brief – Gathered key brand insights including values like innovation, clarity, and cutting-edge intelligence, which shaped the direction of the identity.
Word Map – Explored terms such as “next,” “neural,” “precision,” and “efficiency” to guide initial creative exploration.Empathize & Define – Framed the challenge: How do we visually represent artificial intelligence in a clean way.
Ideate & Prototype – Developed multiple logo concepts combining subtle tech symbolism, geometric balance, and modern typography.
Test & Refine – Refined the logo for clarity and scalability, ensuring it works across digital products, dashboards, and branded materials.
