Lyva is a high-end skincare concept brand. This project involved designing the front label for a body wash product line, with three distinct variations inspired by natural ingredients. The focus was on creating a minimalist and elegant visual identity
Design Thinking Approach:
Empathize – Researched packaging trends in the beauty and skincare industry, focusing on what appeals to modern, health-conscious consumers.
Define – Framed the design challenge: how to visually communicate luxury, nature, and clarity across multiple product types.
Ideate – Sketched layout concepts and experimented with ingredient-based color schemes and serif/sans-serif font pairings.
Prototype – Designed three front labels using a clean grid system and consistent visual structure, each featuring a unique color accent and ingredient highlight.
Test – Evaluated visual balance and label readability on mockup bottles for.