CareConnect – Logo & Brand Identity Design
Role
Graphic Designer
Type
Branding
Logo Design
Tools
Adobe Illustrator
Photoshop
CareConnect is a digital check-in platform designed for medical clinics, helping patients complete health screening forms efficiently and securely. My role was to create a professional, approachable brand identity that communicates trust, simplicity, and digital innovation in the healthcare space.
Design Thinking & Strategy:
Client Brief – I began by clarifying the brand's mission, tone, and audience through a structured branding questionnaire.
Word Map – Used to visually explore key brand values such as "care," "connection," "trust," and "clarity," which helped guide early design concepts.
Empathize & Define – Focused on patient comfort and staff clarity, defining the challenge: How can a logo build trust and feel modern, while still being medically credible?
Ideate & Prototype – Explored various logo concepts combining healthcare elements (check marks, crosses, connections) with clean typography.
Test & Refine – Refined the logo for scalability and readability, especially on tablets and mobile devices used in clinical environments.