After-School Care Enrollment Website
Role
UX/UI Designer
Type
Mobile App
Tools
Figma
Material Design
Campory is a mobile shopping app designed for a camping supply store that offers both its own outdoor gear and products from well-known outdoor brands. The goal was to create a shopping experience that feels modern, reliable, and easy to navigate
Using the Material Design System, I created a clean and familiar UI that emphasizes usability and visual consistency across Android devices.
To guide my design decisions, I conducted a competitor audit of key outdoor retail brands, including REI Co-op, Backcountry, Moosejaw, and The North Face. This helped me identify best practices and opportunities for differentiation.
Wireframes
Wireframes for core screens like product listings, product detail, cart, and checkout
High-Fidelity Prototypes
High-Fidelity Prototypes with interactions and microanimations to simulate real app use
User Persona
An outdoor enthusiast looking for trusted gear
User Story
User Story to define user needs and shopping goals
User Journey Map
A user journey map reveals pain points and helps improve the user experience.
This project showcases my ability to apply user-centered design principles, leverage design systems, and craft a compelling mobile shopping experience for a multi-brand platform.